A Sweet Job

Between the optimist and the pessimist, the difference is droll. The optimist sees the doughnut; the pessimist the hole!
— Oscar Wilde

I was sitting at a donut shop this morning working on some graphics and the man next to me noticed. We started talking about PhotoShop and I told him I don't consider myself a graphic designer, but I like to use images and video to tell stories on behalf of my company.  

He asked "What does your company do?" It's a standard, polite question, and I knew I needed to be quick before he grabbed his box of Krispy Kremes and left. But, I didn't want to launch into a stock tagline or give him a so-called "elevator speech." So, I just asked him a simple question.

"Do you pay taxes?"

His eyebrows furrowed and he said "Well... yes. Of course. Probably more than my share."

Now, I know that religion and politics are two subjects that are generally taboo to talk about - especially with people I've just met. My point wasn't to put him in a defensive stance. So I followed up, "Do you feel like your tax investments are worthwhile?" He said, "Well... sometimes, but there's a lot of waste going on." 

I said, "We want you to know when your investment in government REALLY pays off. Amazing things are happening every day... work that saves the public time and money, saves lives... or simply makes our world better. We help innovative government organizations and their partners tell those stories."

I told him about a man whose life was saved by the "whole plane parachute" developed through SBIR funding in collaboration with NASA. We talked about about a solar powered wheelchair that college students in Virginia developed through an invention competition. We talked about how pianos and utility power boxes serve as canvases for paintings that adorn the streets of a small city in Colorado - and how they make their downtown beautiful in so many ways.

We had a solid 30-minute conversation about these "stories of innovation." He left with a smile on his face to go along with his donuts and coffee.

Government and their partners have an obligation to share their stories - good and bad - with those who trust them with their tax dollars. At Quindar Media, we like to focus on projects and organizations that are exceptional and creative - to tell the stories of ideas and projects that make a real impact... stories that make people smile.

"Strategic communications, public relations and media production expertise" might be what we do. The joy and smiles that come from sharing those stories is why we do it. (Along with the donuts, of course. Yum.)

-Timothy J. Allen

On the Horizon for 2016

On the Horizon for 2016

"Helping others with the unique skills and knowledge our staff has gained over the past 20 years of working with innovative organizations is one of the most rewarding parts of this business and I can’t wait for 2016.

With that, I want to give you a quick preview of some of the things we’ll be talking about in the coming weeks and months."

Why "Quindar?"

Why "Quindar?"

"... For me, it’s evocative of the wonderfully creative folks I worked with at NASA through the years. It gets bonus points for also being an innovative, fairly simple and cost-effective solution to a communications technical problem facing the early days of human spaceflight..."

Quindar Media

With two decades of experience helping America's (first) space agency and other innovative organizations tell their unique stories, Quindar Media's staff is excited to bring strategic communications, public relations and media production expertise to other organizations who have innovative stories to tell.

Stay tuned to this area of our website for stories from Quindar Media. We'll share what we have learned and what we are still learning. We look forward to hearing from you and listening to your stories of innovation.

- Timothy J. Allen, V.P & Director of Strategic Communication